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The Multiple Listing Service®
provides exposure to literally thousands of people
exclusively through Realtors®. |
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Realtors® abide by a strict code of
ethics. A direct buyer or seller is not so
constrained. Purchasers want the protection a
realtor can offer. |
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Over 98% of Buyers use a Realtor to purchase a home.
The number 1 tool for obtaining listing information
is thru the MLS® and other Realtor®
network tools. Many of these tools are available
only when the Buyer uses a Realtor®. |
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By use of a Comparative Market Analysis, a
salesperson can help a seller choose the right price
to ask. While some sellers ask too little, others
ask for too much. Once a house sits unsold for too
long, it becomes stale. Often a seller is forced to
reduce the price and may have to accept less money
for his home than he would have received had he
started at the right price originally. |
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The best buyers work with realtors. People who
have been transferred from out of town, people who
have their home for sale, or people who have sold
their home all work with sales representatives. A
For Sale By Owner (FSBO) only has access to less
than 3% of the Buyer pool. The odds of making a sale
at or above market value are slim to none without a
Realtor®. |
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Demonstrating property is an art. Not everyone
enjoys poking through other people's closets. It's
the salesperson's job to demonstrate the home's
strong points and its features. |
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Real estate professionals are trained to
follow-up all leads, inquiries and showings. Such
follow-up is normally expected and does not have a
detrimental effect on a seller's bargaining
position, while a private seller doing follow-up can
seem desperate. |
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Realtors® are trained to negotiate
better price and terms, and can protect the Seller
especially in cases of vulnerability. |
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By using the Three Keys to a Successful Sale,
I can help you obtain Top Market Value for your
home. Ask about the Three Keys today!
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